If this article has caught your attention then I'm assuming that you are either completely new to starting a business online or perhaps you have only been selling affiliate products up to this point and now want to create your own products and keep 100% of the profits. Either way you are here because you haven't tried to make your own digital product or have got bogged down in the process and not completed it. It is my aim to give you some pointers on how to simplify the process and get your product ready for promotion as quickly as possible.
Let's talk about the format of your digital information product first of all. There are 3 main types: eBooks, audios (usually mp3s) and videos. Some more complex products and programmes may combine two or three of these types. So which should you start with to get your first product completed in the shortest possible time and with the least effort? I advise that you start with creating an audio product. It is simple, quick and cheap to make.
Before I talk about how to actually record your audio product, I want to talk about the importance of preparation. To really make the creation process as straightforward and fast as possible you need to first create an outline of the content you are going to include. This means breaking down the topic of your product into 6 - 10 sub-topics. Then for each sub-topic make brief notes, preferably in note form, of the key points you would need to cover. Finally decide on the most logical order to present these sub-topics so that your customer can easily understand your material and know exactly how to use it to achieve their desired outcome.
Now with this outline in hand you are prepared to actually start recording. You will need a couple of basic resources: a microphone and recording software. Many computers have an in-built microphone but it is worth investing a small amount in buying an external microphone that plugs into a USB port. You probably already have free audio recording software too. If you are a Windows user look for Windows Movie Maker in your programs section and I believe Mac users have something similar. If not, look for a free program called Audacity online.
This next part is probably the hardest - having the courage to just start recording. Don't worry about what you sound like or getting everything perfect. The main thing to focus on is conveying your enthusiasm and your listeners will forgive a lot if the content is great.
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